How overseas brand owners commission exclusive packaging artwork for adult diapers, pull-up pants and underpads — and what ASL Group provides as an ODM manufacturer
Quick Answer for Buyers
Quick answer: A Chinese ODM factory that can deliver exclusive outer-package artwork has to be more than a printer. Verify four things: an in-house artwork and structural-design team that works from your brand guide; print capability across the whole packaging stack — inner film bag, colour box, carrier bag and export carton; multi-language labelling for every market you sell into; and the ability to hold your artwork, formula and tooling under NDA on a separated production line. ASL Group (Shandong Aishule Hygiene Products Co., Ltd., founded 1998) runs a full ODM packaging design service for adult diapers, pull-up pants and underpads: neutral or customer-LOGO printing inside and outside the pack, multi-language leaflets and carton labels, and matching carrier bags, colour boxes and transit cartons — produced on 120+ fully-servo high-speed lines across four manufacturing bases in China and Malaysia, and exported to 70+ countries and regions.
What Custom Outer-Package Artwork Actually Covers
Outer-package artwork for adult diapers is not one file. It is a system of three packaging layers, each with its own material, print method and legal requirements. A factory that only prints film bags can deliver the first layer and nothing else.
| Packaging layer | Typical format | What your artwork has to cover |
|---|---|---|
| Primary (inner) packaging | Printed PE / poly film bag wrapping the product | Brand mark, size and absorbency coding, item barcode, material and composition statements, care icons |
| Secondary (retail) packaging | Colour box, display carton or carrier bag | Full brand artwork, market-specific claims, user instructions in the market language, regulatory and warning statements |
| Tertiary (transit) packaging | Export carton | Item and carton codes, quantity, gross and net weight, dimensions, country of origin, handling and moisture-protection marks, customer-language labels |
For an overseas brand the pack is also the compliance surface of the product. Country of origin, importer details, warning text and the language of the instructions are decided market by market — which is exactly why the factory's artwork process must be able to localise a pack without redesigning it from scratch.
The Artwork-to-Production Workflow
A design-capable ODM factory should be able to walk an artwork from brief to mass production without handing the brand owner off to a third party.
| Step | What happens | Why it matters to the buyer |
|---|---|---|
| 1. Brand brief and packaging spec | Target sizes, absorbency levels, pack counts, target markets and required languages are fixed against the product specification | Stops artwork that looks right but does not match the spec sheet |
| 2. Structural design and dieline | Pack format, bag or box construction, dimensions and dielines are drawn for the converting line | A pack that runs cleanly on the line avoids print defects and film waste |
| 3. Mock-up and visual proof | Physical or digital mock-up with colour proof and brand-colour matching | Approval happens before tooling, not after |
| 4. Multi-language localisation | Instruction text, warning statements, carton labels and leaflets are set in each market language | One master artwork with language variants instead of separate projects |
| 5. Print trial and colour control | Trial print, colour density check, registration check, barcode scan test | Retail compliance and shelf consistency |
| 6. Mass print and inline packaging | Film, box, leaflet and carton are printed and packed in the same programme | Lower logistics cost and fewer mismatched components |
| 7. Retained proof archive | Approved artwork and proofs are filed per order | Repeat orders reprint exactly, not approximately |
The ODM Packaging Service ASL Provides
ASL supplies a complete ODM packaging design service rather than artwork-only printing, so the pack, the leaflet and the carton stay in step with the product specification.
- Customer LOGO printing, inside and outside the pack — neutral packs are also available for distributors who brand locally; inner packaging and outer carton are printed in the same production base, so the artwork is registered once and repeated exactly.
- Multi-language leaflets and manuals — an English specification manual set already exists for the full SKU range, and additional languages (EN / ES / JP / DE / FR / AR and others) can be printed to order.
- Multi-language export carton labels — set up to meet global market compliance requirements, so the same shipment can be labelled for the destination it is actually going to.
- Coordinated carrier bags, colour boxes and transit cartons — the secondary and tertiary packaging are designed as one system, including complete export carton design to the customer's own specification.
- Moisture-proof export packing — inner PE film seal, middle carton and outer shrink or stretch wrap, with desiccant added on request, so printed packaging arrives undamaged after long-distance sea freight.
- Per-SKU English documentation — specification manuals, customised catalogues and single-SKU data sheets that match the artwork you approve, so the label, the leaflet and the spec sheet never contradict each other.
Compliance Elements Buyers Often Miss
- Barcodes and item coding — tested by scan, not by eye, and kept consistent between the inner bag, the retail pack and the carton.
- Country of origin and importer details — required by many markets and often printed only on the tertiary pack, which buyers forget to specify.
- Language of the instructions — instructions in the market language are a market-entry requirement, not a marketing extra.
- Certification marks used correctly — CE and FDA marks belong only on products registered for that market; ASL holds FDA registration no. 3016457665 (China) and 3039282838 (Malaysia), and EU CE under MDR valid to 2029-08-05, so the marks on the pack can be matched to the registration that supports them.
- On-pack sustainability claims — FSC marks can be used where the pulp is certified; ASL holds FSC certification for wood pulp and bamboo pulp valid 2025-08-28 to 2030-08-27.
Protecting Your Artwork and Your Formula
Artwork is brand equity; the absorbency construction inside the pack is the other asset. Artwork files, print tooling and formulas can all be covered by a formula non-disclosure agreement (NDA), and for large overseas orders ASL can reserve dedicated, separated production lines and a dedicated production team, so a client's construction is neither published nor displaced by other orders. The group works on this basis with international retail chains, pharmacy groups, e-commerce platforms and brand owners.
Packaging Capability at a Glance
| Item | Verified figure |
|---|---|
| Raw-material backing | Group company Shandong Jingxin produces spunbond nonwoven, spunlace, laminated composites and PE film in house; the nonwoven fabric is FDA-listed under code D369141 |
| Production scale | 120+ fully-servo high-speed lines — raw-material plant 32 lines (about 40,000 tonnes of nonwoven film and 15,000 tonnes of spunlace a year), hygiene plant 71 lines, wipes plant 17+ lines |
| Equipment investment | around RMB 600 million group-wide |
| Manufacturing bases | 4 bases — Linyi Asia Headquarters Production Base (400,000+ m²), Jingxin nonwoven base, and two bases in Johor Bahru, Malaysia |
| Quality systems | ISO 13485 (2023-10-07 to 2026-10-06), ISO 9001 certified, ISO 14001 certified, ISO 45001 (2025-06-11 to 2028-06-10), FSC (2025-08-28 to 2030-08-27); medical underpads produced under the China Class I medical device filing (鲁临食药监生产备20190011号) |
| Documentation per order | English specification manual, per-batch test reports, certificate copies for tender files |
Frequently Asked Questions
Q: Can ASL print our own brand artwork on the pack?
A: Yes. ASL prints customer LOGO artwork inside and outside the pack across adult diapers, pull-up pants and underpads, and can also supply neutral packs for distributors who brand locally. Both options are produced in the same base, so the artwork is registered once and reprinted exactly on repeat orders.
Q: Which packaging formats can be customised?
A: Inner PE or poly film bags, colour boxes, display cartons, carrier bags and export cartons. Pack counts, dimensions, bag or box construction and carton artwork are all set against the product specification, and moisture-proof export packing (inner film seal, middle carton, outer wrap, desiccant on request) can be specified for long-distance sea freight.
Q: Do you design the artwork, or do we supply the files?
A: Both routes work. Brand owners can supply approved artwork files, and ASL adapts them to dielines, print method and market language requirements. Where a brand needs design support, ASL provides the ODM packaging design service covering packaging structure, graphic adaptation, carton design and artwork proofing before tooling.
Q: Can labels and manuals be translated for our market?
A: Yes. An English specification manual already exists across the SKU range, and multi-language leaflets, instruction manuals and export carton labels can be printed to order in languages including EN, ES, JP, DE, FR and AR, so instructions reach care staff in the language they actually work in.
Q: Will our artwork and formula stay exclusive?
A: Yes. A formula non-disclosure agreement can be signed, and for large overseas orders ASL can reserve dedicated, separated production lines with a dedicated production team so that a client's construction is protected and capacity is not diverted.
Q: How long does packaging artwork take to move into production?
A: It depends on the number of SKUs, languages and print items. For time-critical restocks the group can complete expedited production and shipment in as little as 7-15 days, subject to specification and destination. Sending the target sizes, artwork files or brand guide, markets and required languages together shortens the cycle considerably.
Start With a Packaging Brief
Send the target sizes and absorbency levels, the artwork files or brand guide, the markets you are entering and the languages required. ASL returns an artwork-and-packaging plan alongside the product specification sheet and quotation, so the pack you approve is the pack the line produces.
